Members in the News – December 2018

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Members in the News – December 2018

Crossix, the Customer Insights Team has been named one of the Most Innovative Divisions of 2018 by PM360. Driven by client demand, the newly launched Customer Insights changes the way marketers use data analytics to create patient and HCP audience segments. This innovative approach uses the differentiated Crossix privacy-safe technology and data assets to produce audience segments that can be seamlessly activated across multiple media channels.

Fit4D Founder and CEO David Weingard, has been selected to speak at the acclaimed Startup Health Festival, taking place in San Francisco Jan 7-8, 2019.

Flatiron School recently launched a 15-week immersive data science program that teaches professionals from quantitative backgrounds, the coding and statistical skills needed to be job-ready data scientists. Employers interested in hiring data science talent can contact Gretchen Jacoby ( for additional information.

GoMo Health has partnered with The Heart House of NJ to launch a digital Personal Concierge for patients with systolic and diastolic heart failure, including co-morbidities of diabetes, renal failure and smoking. To provide the best resources to these patients, they have partnered with the American Heart Association to distribute digital content that will prevent unnecessary emergency department visits and readmissions. Learn more about the AHA collaboration.

PatientPoint recently posted a blog detailing three ways how point of care for OTC brands can help consumers this cold and flu season. The PatientPoint team also just released this very tech-y rendition of Jingle Bells to bring holiday cheer to pharma and health and wellness brand clients.

RedPeak Branding, Executive Director John Breen warns health & wellness startups against the dangers of focusing on buzz before brand in his new think piece “How Can Buzz Hold Your Health Startup Back?”. John explores the sometimes misguided ambitions of startup founders, sympathizes with marketers caught in the middle, and offers 5 must-answer questions before developing a go-to-market strategy.

TeloChain released a blog post about data security in healthcare in their ongoing series about healthcare process transformation. The other posts in the series focus individually on maximizing efficiency and gathering the right intelligence to unleash your organization’s full value potential.

TriNetX, Inc., Chief Medical Officer Manfred Stapff MD PhD conducted and published a study “Using real world data to assess cardiovascular outcomes of two antidiabetic treatment classes”, performed exclusively on their network of Health Care Organizations with electronic medical records (EMR). The analysis of real world data could replicate the cardiovascular profiles found in randomized clinical trials (RCT), validate the methods and quality of data in the network, thus allowing extrapolation of the trial results to the general patient population. It is another testimony that sophisticated analyses of high quality EMR can complement costly, complex and lengthy clinical trials, can assess their representativity for actual medical practice, and may even, in certain instances, be able to replace RCTs. Download the full PDF here.