May 2022 News

NYC Health Business Leaders > Members  > May 2022 News

May 2022 News

Industry News


Adfire Health published a new whitepaper, The Pharma Marketer’s Guide to Advertising to HCPs, which gives healthcare marketers the tools to engage HCPs and drive real healthcare outcomes. Additionally, Adfire Health has made some key hires, including Robin Hyman, MBA as VP, Sales Operations, Vicky Kuperman as Creative Director, and Andrew Levengood as an Account Manager. Lastly, the company has partnered with DOOH DSPs to expand their client offerings.

Aetion is hosting a webinar on Wednesday, June 8 at 12 PM ET with Wendy Turenne, VP, Real World Data and Operations at Aetion, and Sandy Leonard, SVP, Partnerships and Real World Data at HealthVerity to demonstrate how to generate rapid, reliable real-world evidence for pregnancy health using linked data between pregnant patients and their infants, including the Maternal Outcomes Masterset, optimized for analysis on the Aetion Evidence Platform. Click here to register.

Crossix has published key health advertising trends to help pharma teams understand how DTC and HCP campaigns are evolving in today’s changing media landscape. Read the report: 2022 Trends in Health Advertising.

Deloitte has published new research to help companies in health tech face unique accounting challenges. Explore the 2022 Health Tech Industry Accounting Guide for insights on the specific complexities today’s health tech professionals face.

Health Central published new thought leadership highlighting their national survey on healthcare disparities and the three correlating pieces on HealthCentral covering generational, racial, and gender inequities in health care.

Ksana Health CEO Dr. Nick Allen presented on mental health measurement as it relates to innovative pharmaceutical trials involving psychedelic therapies. Check out the full video here.

Lasso is democratizing campaign measurement with Lasso Vision™, free weekly Rx reporting for all HCP & consumer campaigns run through their platform, with no minimum spend required. Vision ensures marketing dollars are spent more intelligently, maximizing real-world behaviors in every campaign.

Moses & Singer launched a new Healthcare/Life Sciences privacy and cybersecurity consulting firm MS Strategic Solutions, to provide diverse strategic and advisory services to clients in digital healthcare/ life sciences sectors and beyond. The independent consulting company will operate separately from the law firm.

Nevvon CEO James Cohen announced a partnership with Montefiore Workforce Investment Organization (WIO) to provide Value Based Payments Caregiver Training.

Nym announced a partnership with Ochsner Health, an integrated healthcare system that operates across Louisiana, Mississippi and the Gulf South. Within its emergency departments, Ochsner adopted Nym’s coding engine to automate revenue cycle management and optimize the speed and efficiency of medical billing processes. Additionally, Nym received MedTech Breakthrough’s 2022 Health Administration Innovation Award and an Honorable Mention in the health category of Fast Company’s 2022 World Changing Ideas Awards.

PatientPoint recently announced a new collaboration with the National Alliance on Mental Illness (NAMI) to deliver NAMI educational resources and promote the NAMI HelpLine on PatientPoint’s patient and physician engagement platform. The timely collaboration announced during Mental Health Month will reach patients, caregivers and clinical staff in the offices of more than 140,000 primary care and specialty care providers nationwide.

Playback Health recently increased its commitment to patient privacy and healthcare innovation with a SOC2 compliance certification.

Resilience Lab offers hybrid mental healthcare treatment for patients in need, and recently opened their NYC headquarters with over 130 clinicians available for in-person sessions. Resilience Lab also appointed Senior Technology and Engineering Executive Vijay P. Singh as Head of Product & Technology.

Remedy Health Media announced a new partnership with Belong.Life to further enhance education and connection among cancer and Multiple Sclerosis patient communities. The collaboration is forged by the shared mission of both companies to improve the quality of life and care for patients around the world.

Twiage announced that Hartford Healthcare and its networks have begun using Twiage’s EMS communication app that allows EMTs to quickly upload patient information, symptoms, vital readings and severity of ailment and transmit it to the emergency room.


Job Openings


COPE Health Solutions is looking for an experienced Product Development Manager. Candidate must be familiar with Figma and Agile/Scrum methodologies. Healthcare industry experience is a huge plus! This role is a key part of the firm’s management team and responsible for the product planning and execution throughout Product Lifecycle for the Analytics for Risk Contracting (ARC) Platform.

Tomorrow Health is hiring across multiple roles, including Lead Data ScientistDirector, Network AnalyticsProduct Managers. Their marketplace matches patients with high-quality home based care, simplifies ordering and insurance processes, and offers high-touch support at every step to elevate the patient experience.

Elion is hiring a Head of Market Insights & Strategy and Head of Product. Elion, founded in 2022 by Bobby Guelich (formerly TrialSpark, Oscar), NEA, and Max Ventures, is building the independent and authoritative digital health solutions marketplace. Click here to learn about these opportunities and more.