June 2022 News

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June 2022 News

Industry News

 

Deloitte published a new report to help organizations learn how community-based ecosystems can advance health equity.

GoMo Health is presenting an educational session with Medicaid Health Plans of America and GoMo Health’s Chief Behavioral Technologist, Bob Gold, to learn actionable strategies to winning state Medicaid Bids. The webinar will feature case studies of how organizations around the country have united with managed care to deliver an integrated engagement hub in collaboration with various agencies to better serve Medicaid populations. REGISTER HERE

K&L Gates’ new Triage Podcast recently covered digital health topics including regulatory, contractual, and governance considerations for data transactions and data security breaches in the health care sector.

Lasso has partnered with The Trade Desk to launch Unified ID 2.0 for cookieless healthcare marketing. Lasso is the first healthcare marketing platform to build a framework that accommodates Unified ID 2.0 and improves how marketers identify healthcare providers and consumers on the open internet. Over 900 of Lasso’s certified HIPAA-compliant HCP and consumer audiences are also now available to The Trade Desk users for the first time. Learn more here.

Mother Goose Health announced a new partnership with athenahealth’s Marketplace Program to bring value-based care to obstetrics.

Nym’s SVP & Head of Product Melisa Tucker was named among Healthcare Technology Report’s Top 25 Women Leaders in Healthcare Software, and Coding Compliance Officer Paul Wojnar was featured in For the Record’s recent article on critical care CMS guideline changes. Additionally, Nym published a case study highlighting how revenue cycle management providers are using the company’s medical coding technology to reduce administrative complexity and accelerate payment cycles for healthcare providers.

Opthea US Limited, an Australian biopharma company is now working with Northstream Global Partners to provide communications support for the corporation and their lead product for wet AMD OPT-302.

PatientPoint recently announced a new health equity campaign with Susan G. Komen to bring point-of-care breast health resources to patients and healthcare providers in U.S. metropolitan areas where breast cancer mortality gaps are greatest between Black and white women. Now through the end of 2022, PatientPoint will promote Komen content on the patient engagement leader’s Interact Exam Room Platform and Provider Access Platform in primary care, OB/GYN and oncology practices in Atlanta, Chicago, Dallas, Houston, Indianapolis, Los Angeles, Memphis, Philadelphia, St. Louis, Virginia Beach and Washington, DC. Read more in MM+M.

Palo Santo, a leading psychedelic therapeutics fund was chosen to participate at SXSW, where co-founders were joined on a number of well-received panels alongside their world-renowned scientific advisors and portfolio companies. Palo Santo enjoyed covering everything from a dive deep on mechanisms of action and the case for next generation psychedelics to a great discussion about the investment opportunity and business landscape in the space. Contact Zach Lomis to learn more in advance of their Final Close in July.

Twiage had its single largest customer go-live launch at Hartford HealthCare’s 10 emergency departments in May. The launch was widely covered by local and industry media.

Veeva Crossix, Sarah Caldwell, GM Veeva Crossix, shares how pharma marketers are experimenting with new channels and evolving traditional methods to reach patients and HCPs in the article, What’s brewing in pharma’s new advertising mix, via MedAd News.