Bunny Ellerin
Co-founder and President

Bunny Ellerin is a highly-experienced healthcare leader who has dedicated her career to driving change and innovation in healthcare. With more than 20 years’ experience in academic, corporate and entrepreneurial environments, Bunny has helped transform New York City into a center of healthcare innovation and excellence.

As Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School, Bunny has oversight of a variety of strategic, curricular, and industry outreach initiatives, working with students, faculty and alumni to build a world-class program. Her work has helped to create a new generation of healthcare leaders who are as passionate about healthcare as Bunny.

Bunny also serves as co-founder and president of NYC Health Business Leaders (NYCHBL), a professional community dedicated to building a healthcare ecosystem in the New York region. The organization fosters collaboration across sectors and brings together the best minds to discuss important issues and spur innovation. Under Bunny’s leadership, NYCHBL has flourished into a diverse network of leaders from all sides of the healthcare ecosystem whose networking events, thought leadership and publications are industry-renowned.

Previously, Bunny ran Ellerin Health Media to help clients solve business challenges with market entry, product strategy, brand development and strategic communications. From 2005-2010, she was Managing Director of InterbrandHealth, a leading global brand consultancy that is part of Omnicom, where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena.

Earlier in her career, Bunny worked with a number of venture-backed healthcare companies. She served as Executive Vice President of Clinsights, a provider of post-market services and clinical registries for medical device and pharmaceutical companies. From 1995-2000, Bunny worked in physician practice management, first as Director of Operations for Advanced Health Corporation and then as Vice President at Vivra Specialty Partners. In both roles, Bunny worked with physicians to help them assume and manage risk.

Bunny sits on the board of The Fund for Public Health NYC, an independent, nonprofit organization that connects the NYC Health Department with public and private sector partners to build public health programs that make our city healthier and safer. She also serves as an advisor to several private, venture-backed companies.

Bunny is frequently quoted in consumer, business and trade press as a national healthcare expert. With a BA in Political Science from Columbia University and an MBA from Harvard Business School, Bunny founded the Harvard Business School Healthcare Alumni Association, which she built into one of the largest alumni organizations at HBS. The Ellerin Alumni Achievement Award was created to commemorate Bunny’s role in forming and leading the organization and is given to an outstanding leader annually at the HBSHAA Annual Conference.


Dr. Yin Ho
Co-founder and Chairman

Yin is Chief Product Officer for Aetion and a veteran in health information technology and data analytics. She was most recently the Founder and former CEO of Context Matters Inc., a health economics integrated data and technology company based in New York City, acquired in late 2017 by Decision Resources Group.

Trained as an emergency medicine physician, Yin stepped away from medicine in 1998 to pursue opportunities in the emerging eHealth industry. Her most recent enterprise was the founding, building, and eventual sale of Context Matters Inc. Context Matters’ flagship product is the Market Access PlatformTM– a cloud based data analytics subscription platform for global biopharmaceutical companies’ health economics and market access teams.

Prior to founding Context Matters, she was vice president of corporate strategy at Medidata Solutions (MDSO). She has also held senior positions at Pfizer (PFE) and led many cutting-edge initiatives and investments in eHealth including ePrescribing infrastructure and small physician EHR implementation.

Yin is committed to making NYC a recognized capital of healthcare innovation. In 2009, she co-founded and currently serves on the board of NYC Health Business Leaders. She also serves on the Founding Board for the City University of New York (CUNY) School of Public Health as well as a number of other boards and advisory boards including PS3til6 (afterschool program), Pocket Lobby (a non-profit Federal policy information application), and eLab (as part of the NYC Economic Development Corporation).

Yin received a BA from Brown University, MD from Yale University School of Medicine, and MBA from Harvard Business School.