PulsePoint, the first fully customized programmatic platform for healthcare marketers is NYCHBL’s sponsor of the month of November. PulsePoint is a global programmatic advertising platform with specialized healthcare expertise that fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement to reach patients, providers and payers with the right message, in the right place, at the right time.
Designed to help healthcare companies navigate the complex world of real-time advertising while ensuring brand safety, PulsePoint’s health solutions provide custom data packages as well as advanced content marketing opportunities.
Our proprietary health targeting tools scan and filter content, in real-time to connect healthcare marketers with highly relevant audiences at scale. PulsePoint’s targeting engine is mapped to 27K+ categories and conditions, 87K+ related terms to further define conditions, and 232K+ supplemental terms including specific chemicals, drugs and disease descriptors. In addition, our health-specific brand safety filters automatically detect and avoid content deemed unacceptable to healthcare brands.
The company is headquartered in New York City with offices in San Francisco, California, and London, UK.
To learn more about PulsePoint’s Digital Health Solutions, click here.