ROI Realities: How to Create World-class Marketing on a Limited Budget

NYC Health Business Leaders > ROI Realities: How to Create World-class Marketing on a Limited Budget
 

Sponsors & Hosts

NYU Langone Medical Center

Heartbeat Ideas CEO Bill Drummy outlined the realities of today’s marketing landscape and proved that you can do world-class marketing on a limited budget. He showed attendees how highly efficient and productive digital techniques can yield key insights faster (and less expensively), and lead to executions that provide richer bang for the buck.  Bill was joined by Melissa Sturno from the client-side (formerly VP Marketing of ProCure Treatment Centers). They shared real-world case studies of how they achieved impressive outcomes with modest investments.

Speakers

BILL DRUMMY

CEO
Heartbeat Ideas
read bio

MELISSA STURNO

Healthcare Executive
read bio