Pharmaceutical Branding: Navigating Processes and Pitfalls

NYC Health Business Leaders > Pharmaceutical Branding: Navigating Processes and Pitfalls
 

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09/16/2015

6:00 to 8:00 PM

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Cooley
1114 Avenue of the Americas (42-43 Sts), 46th Floor

Pharmaceutical brands often rise to be among the most valuable brands in the world. These brand assets carry enormous consumer goodwill and significant competitive advantages. Creating brands like these also present unique challenges because both trademark considerations and FDA regulations must be taken into account.

The presentation  will provide an overview of the pharmaceutical branding process from inception to registration and also cover issues following market introduction. A broad overview will be provided for newcomers to the field as well as key specific insights for those more experienced in the process.

Speakers

JANET CULLUM

Partner in the Trademark, Copyright & Advertising Group
Cooley
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KAREN WON

Associate in the Trademark, Copyright & Advertising Group
Cooley
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