Cooley 1114 Avenue of the Americas (42-43 Sts), 46th Floor
Pharmaceutical brands often rise to be among the most valuable brands in the world. These brand assets carry enormous consumer goodwill and significant competitive advantages. Creating brands like these also present unique challenges because both trademark considerations and FDA regulations must be taken into account.
The presentation will provide an overview of the pharmaceutical branding process from inception to registration and also cover issues following market introduction. A broad overview will be provided for newcomers to the field as well as key specific insights for those more experienced in the process.