Chief Strategy & Enterprise Marketing Officer
Kyle Raffaniello is a proven leader with a track record of accelerating corporate growth. She joined Vitals as the company’s first Chief Strategy & Enterprise Marketing Officer to drive the go-to-market strategy and revenue opportunities across all lines of business. She also oversees marketing and communications.
Previously, Kyle was Chief Strategy Officer and Executive Vice President of ValueOptions, a behavioral health company, where she was responsible for profits across all lines of business. She was Senior Vice President, Sales and Marketing for Consortium Health Plans, an organization focused on account growth and retention for the nation’s 20 largest Blue Cross Blue Shield plans. Kyle has also held senior sales and marketing positions at a number of regional health plans, as well as led provider relations for several large medical delivery systems.
Kyle earned a Master of Science in Health Care Administration from George Washington
University. She received a Bachelor of Arts in Business and Theology from Mount St. Mary’s College.