April 2022 News

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April 2022 News

Industry News


Adfire Health’s Caitlin Barasa, Managing Partner, Marketing & Product Development was recently named a Woman to Watch 2022 by MM+M. The company was also recently profiled by MarTech Outlook and named a Top 10 Multichannel Marketing Solutions Company of 2022.

Aetion announced its partnership with NESTcc to accelerate the use of RWE in the medical device and diagnostics industry. Additionally, Aetion’s Ashley Jaksa recently published, Key Learnings from Institute for Clinical and Economic Review’s RWE Reassessment Pilot. Key learnings include identifying the benefits/challenges with using RWE in health technology assessment reassessments and considerations on prioritizing/selecting topics relevant for RWE updates.

BDO Healthcare is hosting an upcoming webinar, Healthcare Regulation & Reporting for What’s Next, to examine what’s driving regulatory change and how to stay compliant across the board. Click here to register.

COPE Health Solutions announced that it has closed its Series A funding, raising $7.5 million. Investors include global technology giant and digital partner Mindtree and New York-based MSO Solutions 4 Community Health.

Deloitte published a new report on the importance of personalized therapieswith a look at how organizations are aligning for success in the Future of Health™, where digital medicine products will be used at scale. They also published new findings on Trends in health tech investment and the health tech innovators that played a key role in the industry’s COVID-19 response.

Intellihealth released a new podcast that tackles obesity. Weight Matters hosts Drs. Lou Aronne and Katherine Saunders interview experts about the science and psychology of weight.

Lasso announced the expansion of their Measurement Suite, making them the first platform to enable both Rx and OTC Sales Lift analysis for healthcare provider and patient targeted campaigns. Their announcement includes the impressive results from their Sales Lift Analysis for a leading OTC pain relief medication, successfully connecting custom HCP audiences, affiliated patients, and purchasing behavior.

Parachute Health’s recent report continues to inform the healthcare sector about how delightfully simple DME ePrescribing empowers providers and powers suppliers.

PatientPoint Chief Client Officer Linda Ruschau has been named one of the medical marketing industry’s 25 most venerable marketers, strategists and creators by Medical Marketing + Media as a 2022 Pinnacle Award honoree. Linda is profiled in the April issue of MM+M and will be honored at an exclusive May 4 awards ceremony at Edison Rooftop in Times Square.

Thirty Madison announced the launch of Facet. Facet aims to offer patients the most comprehensive clinical skin health platform backed by experts. With over 50 clinically backed prescription and non-prescription options and care plans designed by board-certified dermatologists, Facet offers the breadth of medical solutions needed to adequately treat across a variety of mild to severe skin conditions.

Tuned announced a new partnership with Flume, bringing its inclusive hearing wellcare to the Flume offering. The partnership opens member access to tinnitus management, mild-to-moderate hearing loss care, amplification devices and software, and unbiased hearing help from independent audiologists, while supporting the innovative Flume benefit model. With so many remote employees wearing headsets for hours a day, proactive care is also an option.

Vytalize Health raised $53 million in funding to propel value-based senior care, led by Enhanced Healthcare Partners.

Welldoc recently completed a joint study with Truven identifying the impact of A1C reduction across a population living with diabetes and hypertension highlighting a 53% reduction in cost of care per member plus the impact prevention has on these costs for self-insured employers and the subsequent cost avoidance tied to proactive self-management education and support.


Job Openings


Aetion is hiring! If you or someone you know is interested in joining a growing company, fast-paced environment, with colleagues who are dedicated to using data science-driven technology to transform the future of health care, click here for openings across Science, Data, Engineering, Sales, Marketing and other departments.

GoMo Health, the leader in population health and patient engagement solutions, is hiring. Join a growing team of engagement and activation experts, strategic thinkers, and user interface and experience aficionados. For a list of the current opportunities and to apply, click here.

Parachute Health is hiring across multiple roles. To learn more about current opportunities, click here.

Veeva Crossix is hiring for multiple roles across the organization. Veeva, a Public Benefit Corporation, is a global leader in cloud software for the life sciences industry and a “Work Anywhere” company. Learn more about open roles here.