Pharma Branding Is Not Easy

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Pharma Branding Is Not Easy

Cooley attorneys Janet Cullum and Karen Won provided a rich overview of what it takes to get a pharma brand off the ground at our September 16th event. The objectives of successful pharmaceutical branding—drug names in particular— are more complex and risky than they seem, so it is important to be educated about the process and start early. Learn more about Navigating the Processes and Pitfalls of Pharmaceutical Branding from these experts in the attached paper.