Future of Pharma Marketing: NYCHBL Featured Article in PM360

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Future of Pharma Marketing: NYCHBL Featured Article in PM360

In collaboration with PM360, NYC Health Business Leaders gathered 10 industry professionals to weigh in on important changes in the healthcare industry over the next one to five years. These experts talked on a wide range of important topics, including innovation in drug development, prescription drug pricing and the new administration, the pharma / payer dynamic given our political climate, changes to the pharma sales model, marketing budget allocations and many others.

We are especially proud to have two members of our Advisory Board, Wendy C. Goldstien (Partner, Cooley LLP) and Dr. Yin Ho (Founder & CEO, Context Matters) featured in the profile.