Jakob Boije is the President of Veryday US and joined the organization in 2004. He has 20 years of global experience coaching design and innovation teams in digital enterprise transformation. Jakob’s background is in product design, now building and managing design studios, working with business development to grow global key accounts. He is leading the discovery of deep customer insights, crafting those into differentiated and meaningful product and service experiences in Connected/Digital Health, Bank Finance & Insurance, CPG/Retail and Professional Services. His specific interest is in deep customer insights programs for pharma and device companies to create more human centered and effective services that better support patients on their treatment journey, enabled by new tools that enhance interactions between patients, caregivers and HCP’s.
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